SPRINGFIELD, Mo.—It almost felt like the lights went out overnight. One moment, Missouri users were browsing the same familiar adult sites people everywhere have known for years, and the next—gone. Aylo, the parent company of Pornhub, cut off access to both its premium and free platforms from Missouri IP addresses as the state’s newly adopted age-verification regulation snapped into effect on November 30, leaving a digital dead zone in its wake.
“Pornhub is welcome to leave Missouri,” said Catherine Hanaway, the attorney general who stepped into the role after predecessor Andrew Bailey resigned to take a senior post at the FBI.
“What is not welcome is any company that puts profit above the safety of our children,” Hanaway continued. “Protecting Missouri’s children is of the greatest importance. If companies choose to walk away instead of complying with the law, that is their decision, but it is absolutely a victory for Missouri families.”
Aylo’s reaction followed a familiar script. The company once again took aim at what it calls the fractured, state-by-state patchwork of age-verification rules across the U.S., arguing that forcing individual websites to police age verification is the wrong approach altogether.
Instead, Aylo has consistently pushed for age checks at the device or operating-system level rather than site by site. In line with that stance, the company confirmed last week that it is actively exploring partnerships with major tech platforms—names like Apple and Google—aimed at building age-identification signals and APIs that could support broader verification tools.
Meanwhile, the behavior of ordinary users tells its own small, telling story. Since November 30, searches for workarounds have climbed sharply. Google Trends data from December 1 and 2 shows noticeable spikes in queries such as “VPN” and “virtual private network”—the modern version of slipping out a side door when the front entrance is locked.
From the state’s perspective, Hanaway is leaning on consumer protection law to finally seal what many consider a loophole left behind by Bailey’s early attempts to regulate adult content access. His brief tenure was messy, marked by rushed proposals and heavy criticism.
Those early versions, according to prior reporting, were rooted in technical assumptions that simply didn’t match reality.
Back in April, Bailey formally issued a consumer protection regulation establishing “dual-level” age verification for any website hosting content deemed harmful to minors, a category broad enough to include sexually explicit material alongside other forms of restricted media.
Iain Corby, executive director of the Age Verification Providers Association, was blunt about that requirement, confirming that true dual-level age verification isn’t actually feasible with today’s technology.
Missouri now stands as the first state to roll out age verification through a full regulatory rulemaking process—and in doing so, it’s become something of a testing ground, a place where ideology, technology, and human behavior keep bumping into one another in real time, with no clear ending yet in sight.
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