BRASILIA — President Luiz Inácio Lula da Silva this week approved new regulations requiring adult websites to verify the ages of users located in Brazil beginning March 17.
Enacted last year, Brazil’s Digital Statute for Children and Adolescents (Digital ECA) is intended to protect minors in digital environments. The law requires adult content providers to implement age verification measures beyond self-declaration and applies regardless of where site operators are based.
The law also extends to marketplaces and delivery applications offering adult or erotic products, requiring them to verify purchasers’ ages and restrict access by minors.
Enforcement will be carried out by the National Data Protection Authority (ANPD), which was recently elevated to the status of a regulatory agency.
Additional implementation details are expected in a forthcoming decree currently being drafted by several government bodies, including Brazil’s Ministry of Justice and Public Security, of which the ANPD is a part.
The statute states that providers of information technology products and services must adopt systems and processes to prevent minors from accessing pornographic content.
Article 9, Section 1 of the Digital ECA provides that “Reliable age verification mechanisms must be adopted each time a user accesses the content, product or service … and self-declaration is prohibited.”
Noncompliance will initially result in a warning and a 30-day deadline to implement corrective measures. Continued violations may lead to fines of up to 10% of a site operator’s revenue generated in Brazil or up to 1,000 Brazilian reais (approximately $195) per registered user, with total penalties capped at 50 million reais (approximately $9.73 million).
In advance of the rules taking effect, the ANPD released an English-language version of its publication “Age Assurance Mechanisms,” which outlines technological approaches including biometric estimation, behavioral analysis and document verification aimed at preventing minors from accessing inappropriate content.
According to an ANPD statement, publication of the English version is intended to “broaden knowledge on the subject, given that many technology platforms operate on a cross-border basis.”
Local Representative Requirement
The Brazilian Association of Adult Entertainment Industry Professionals (ABIPEA), which launched in September to represent adult industry professionals and companies operating in Brazil, has participated in technical discussions related to implementation of the Digital ECA.
ABIPEA President Paula Aguiar said the organization has engaged directly with government bodies during the process.
“We have been providing practical input on how the law impacts adult-industry businesses and have submitted contributions and recommendations to the draft of the forthcoming regulatory decree,” Aguiar said.
Aguiar highlighted Article 40, which requires site operators based outside Brazil to appoint a legal representative in the country authorized to receive legal notifications and assume responsibility in administrative and judicial proceedings.
She said ABIPEA is available to provide technical and institutional guidance to companies seeking to comply with the new legal framework.
ABIPEA will also host a dedicated space during the Intimi Expo trade show, scheduled for March 20–22 in São Paulo, focused on “educating and guiding the adult industry regarding the Digital Statute for Children and Adolescents, its practical implications and compliance strategies.”
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