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Missouri’s age-verification regulation, 15 CSR 60-18, kicks in on Sunday, November 30. It arrives quietly, almost like a new rule taped to the front door of the internet—one most people won’t notice until they run into it.
Under Missouri’s rule, any site where at least 33⅓% of content is considered harmful to minors must verify a visitor’s age before letting them in. The state signs off on methods like digital IDs, government-issued identification, or other systems that confirm age through transactional data. If a platform thinks it has a better solution, it can pitch its own—so long as it proves it works just as well.
Violating the rule isn’t just a slap on the wrist. The state treats it as “an unfair, deceptive, fraudulent, or otherwise unlawful practice” under the Missouri Merchandising Practices Act. If regulators decide a violation was done “with the intent to defraud,” it escalates into a Class E felony. Each visit to a non-compliant site counts as a separate offense, with penalties capped at $10,000 per day. There’s no option for private lawsuits; this is the state’s show.
For businesses, the message is simple but unsettling: if you might fall under the rule, read the fine print, understand the liability, and protect yourself. The consequences aren’t theoretical—they’re baked in. And as laws like this multiply, compliance is becoming less about checking a box and more about navigating a moving target with stakes that touch real people and their privacy.
Because once the government decides how adults must prove their age online, the question stops being, Can you follow the rules?
It becomes, What do those rules change about the way we experience the internet at all?
