Something changed overnight â not just on adult sites, but in how people moved through the internet itself.
When major porn platforms began blocking Australians from access, it didnât stop there. X also started requiring age checks before users could view adult content. And for some, that meant something far more intrusive: being asked to submit a video selfie just to look at a single post.
âAlmost every post on my alt account has a content warning and asks me [for a] selfie for age verification,â one Australian porn consumer, Joe*, said. âItâs maddening.â
Others described pulling back entirely, choosing to walk away rather than comply.
âIâm honestly no longer engaging with any of the sites and platforms I used to use because not only is the verification process really invasive, but some of them even give you the option to sign in with Google ⊠and thatâs the last platform Iâd trust with any sensitive data,â Jethro said.
âThe choices are: link your perversions to your government ID, or submit your face into the AI slop machine,â Chris* said.
Itâs still early days. Aside from several Aylo-owned sites like RedTube blocking Australians outright, and Pornhub limiting access to safe-for-work content for users who arenât logged in, most of the top free adult platforms have yet to fully implement age verification.
Data from the SEO firm Semrush suggests only one site in the countryâs top 20 â Thisvid â had complied so far. But with potential fines reaching $49.5 million for violations, more platforms are expected to follow. Users have already begun to react.
Search interest in porn-related terms has climbed to its highest level since pandemic lockdowns ended in 2022. At the same time, searches for virtual private networks â tools that allow users to appear as though theyâre browsing from outside Australia â have surged to levels not seen since 2015, when website blocking laws targeting piracy were introduced.
Sex workers say none of this is surprising. For years, they warned that regulations developed between the eSafety commissioner and industry stakeholders could drive users away from regulated spaces and into less controlled environments.
âWeâve already warned that these laws will funnel traffic away from platforms that do have moderation safeguards in place and towards sites that profit from non-consensual and stolen porn, including the unpaid work of sex workers,â said Mish Pony, chief executive of Scarlet Alliance.
âSo driving people off mainstream services, such as Pornhub, does not stop porn consumption, it just pushes it into darker corners of the internet. It makes it harder to address real harms.â
Andy Conboi, an OnlyFans creator based in Sydney, said he has already seen the effects firsthand. Engagement on his posts has dropped.
âPeople donât really want to send a photo of themselves or their licence or whatever to these platforms, particularly Twitter [X],â he said.
âIn the group chats I do have with creators, people are just frustrated and annoyed, their engagement is down [and] itâs much more difficult to put stuff out there and be seen a lot of the time.â
Some creators, he added, are pivoting. Theyâre shifting toward safe-for-work content on platforms like Instagram and TikTok just to maintain visibility â a move he described as ironic, given the presence of underage users on those services.
For longtime opponents of pornography, however, the changes mark a milestone.
After earlier attempts at internet filtering fell short under previous governments, and opt-out filtering proposals were abandoned before the 2013 election, regulators have gradually expanded their authority over online content. The eSafety commissionerâs role has grown significantly over the past decade.
Advocacy groups that have campaigned for tighter controls welcomed the developments.
âThis day was hard fought for,â said Melinda Tankard Reist, movement director for Collective Shout. âCollective Shout and our partners and allies worked hard to bring it to fruition.â
âIt is a relief to know proof-of-age protections are now in place as one obstacle in the way of young people being exposed to rape porn, torture porn, incest porn and extreme violence and degradation of women.â
The Australian Christian Lobby also supported the outcome.
âThe fact that P*rnhub have ceased operating in Australia is already proof of its effectiveness,â said chief executive Michelle Pearse.
Questions remain about whether those outcomes will hold â or simply shift behavior elsewhere.
Researchers studying similar laws in parts of the United States found that when major sites restricted access, users didnât necessarily stop searching. They redirected.
âWe saw very large substitution effects for search traffic for XVideos, which is the second largest porn website in the states,â said David Lang, a Stanford University researcher and lead author of the report.
âItâs a sufficiently large change that the No 2 site is now the No 1 site in states that passed those laws.â
Tracking VPN use proved more difficult, researchers noted, since users often disappear from local data once they connect through external servers.
For digital rights advocates, the concern isnât just where people go â itâs what they leave behind.
Tom Sulston, head of policy at Digital Rights Watch, warned that age-verification systems could create centralized pools of highly sensitive personal data.
âIt would be absolutely trivial for a criminal to set up porn sites as honeytraps to capture Australiansâ identities and sexual interests; and then use that material for blackmail, similar to existing sextortion schemes,â Sulston said.
âForeign intelligence services looking to trap Australian targets could easily do the same. The age-verification regime puts Australians at greater risk of harm, not less.â
And thatâs the uneasy part of it all. The behavior doesnât disappear â it just moves.
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